Deluxe

Location: Shoreview, Minnesota, United States

Req ID: 202131WD

The Product Marketing Specialist will work across marketing functions to execute product marketing messaging, personas, and go-to-market assets, and is responsible for overseeing execution of tactics within a go-to-market plan, at the direction of the Product Marketing Director and Manager.

• Responsible for Product Marketing’s timely, accurate, and coordinated project and program workflow through marketing project management technology. Coordinate schedules, timelines, and project plans to ensure timely execution.
• Provides direct input to the creation and execution of product asset development. Compile data and provide summaries and recommendations to the Product Manager in support of marketing and strategic plans.
• In support of product marketing development: gather, compile, and communicate appropriate product usage and customer experience information related to assigned products.
• Triage assets to all needed locations, including websites, SELL, print, and partner enablement web pages, as needed.
• Routinely audit SELL for content updates and maintain product collateral

Basic Qualifications:

Education and Experience: Bachelors and 2 years or HS/GED and 6 years

• Experience in traditional direct marketing, campaign management, or integrated communications
• Must possess a basic understanding of marketing or communications programs/promotions
• Coursework or equivalent in persuasive communication, sales, or presentations

Preferred Qualifications:

Education: Bachelors in Marketing or Communications

Experience: 3 years of Marketing

• Must be results driven
• Strong interpersonal skills
• Strong communication skills
• Must demonstrate a client-service mentality
• Preferred experience working within an agency or corporation with multiple shared service teams.

Location: Shoreview, Minnesota, United States

Req ID: 202130WD

The Customer Marketing Specialist will work across marketing functions to execute demand generation marketing programming, including digital and direct marketing assets, and is responsible for overseeing execution of tactics within a campaign plan, at the direction of the Customer Marketing Director and Manager.

Responsible for Customer Marketing’s timely, accurate, and coordinated project and program workflow through marketing project management technology. Coordinate schedules, timelines, and project plans to ensure timely execution.

Provides direct input to the creation and execution of campaign asset development. Compile data and provide summaries and recommendations to the Product Manager in support of marketing and strategic plans.

In support of campaign plan deployment: gather, compile, and communicate appropriate campaign results and information related to assigned campaigns.

Research competitors and buyer personas to gather insights to drive audience-centric portfolio strategies

Enforce marketing strategy framework helping product, marketing and other teams to work efficiently based on common processes and tools

Basic Qualifications:

Education and Experience: Bachelors and 3 years or HS/GED and 6 years

Experience working within an agency or corporation with multiple shared service teams.

Experience in traditional direct marketing, campaign management, or integrated communications

Must possess a basic understanding of marketing or communications programs/promotions

Preferred Qualifications:

• Education: Bachelors in Marketing, Communications or Journalism
• Experience: 5 years in Marketing or Communications
• Coursework or equivalent in persuasive communication, sales, or presentations
• Must be results driven
• Strong interpersonal skills
• Strong communication skills
• Must demonstrate a client-service mentality